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Branding campaign in Hitachi City, Japan, the founding place of Hitachi

Hitachi was founded in the city of Hitachi, Japan and it is a key location supporting Hitachi's energy business.
Hitachi's ads are in various places around the city. They are well received by customers, visitors and the local community. When you visit the city, look for Hitachi's ads.

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Fixed-route bus services operated by Ibaraki Kotsu Co., Ltd.
Four buses running on fixed routes in the city bear pictures of the five-horsepower induction motor that is the company's founding product and the message, "Pioneering the Future of Sustainable Energy with Hitachi's Technology" to commemorate the 150th birthday of Namihei Odaira, the founder of the company.

Display location: Route buses serving between the Kamine Office and the Hitachi Minami Office
Ad display period: Starting March 29, 2024
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Expressway bus services operated by Ibaraki Kotsu Co., Ltd.
Expressway buses with green graphic wraps including the message, "Pioneering the Future of Sustainable Energy with Hitachi's Technology" are in operation.

Display location: Unchartered expressway buses on the Takahagi-Hitachi route
Ad display period: Starting March 1, 2024
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Digital signage on the premises of JR Hitachi Station
A video clip with a message saying that since its foundation in 1910, Hitachi has been serving society as it moves towards the future is displayed on the screens of digital signage on the premises of JR Hitachi Station.

Ad display period: Starting March 29, 2024
Note: During events, other ads and graphics may be displayed.
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Signboards in JR Hitachi Station's open passageway
Graphics featuring the five-horsepower induction motor that is the company's founding product and the Sogyo Goya (founding factory) are displayed in JR Hitachi Station's open passageway in commemoration of the 150th birthday of Namihei Odaira, the founder of the company.

Ad display period: Starting February 29, 2024
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Ads beside the doors of Hitachi and Tokiwa limited express trains
Graphics featuring the five-horsepower induction motor that is the company's founding product and the Sogyo Goya (founding factory) are displayed beside the doors of Hitachi and Tokiwa limited express trains that run on the JR Joban Line in commemoration of the 150th birthday of Namihei Odaira, the founder of the company.

Display location: Beside the doors of Hitachi and Tokiwa limited express trains running on the JR Joban Line Ad display period: Starting February 1, 2024
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Roadside signs
Roadside signs featuring green graphics and the message, "Pioneering the Future of Sustainable Energy with Hitachi's Technology" are in three places in the city of Hitachi along National Route 245.

Display location: Kujicho, Mizukicho and Kawaragocho in the city of Hitachi Ad display period: Starting March 1, 2024
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Poster
A poster featuring a scenic view of the Hitachi city from Kamine Park and the company's message is displayed in post offices in the city.

Display location: Post offices in the city of Hitachi (e.g. the Hitachi Post Office) Ad display period: Starting March 11, 2024