Feburuary 28, 2014
Hitachi Begins "Kizashi Project" with the University of Campinas to Identify Future Social Trends in Brazil
Hitachi, Ltd. and the Division of Research and Development in Hitachi Brazil Ltda, today announced that it has started "Kizashi Project" with the University of Campinas. The goal of the project, which is one of Hitachi's R&D localization activities, is to identify future social trends in Brazil and to anticipate new business opportunities in that country.
Kizashi is a method of intelligence gathering that seeks to identify changes in future user's values. This practical design method is created using the know-hows and the design methodologies that are cultivated from Hitachi's holistic design covering products, information and services. By conducting research focusing on documents and digital data with a perspective of PEST analysis (Political, Economic, Social and Technological analysis), the analyzed factors will be applied to a timeline to identify future directions and trends.
